In the cosmetics market in 2019
In 2018, just past the first quarter, exports of cosmetics Thailand grew over the past year to 15.12% by value of 671.86 million USD. The expansion is mainly caused by small entrepreneurs or SME.
And, although a growing number are quite positive, but those of the cosmetics they should not be complacent because the global beauty trends have changed. And expanding all the time In order to keep pace with the new trend of the upcoming 2019 Miss Der come to a total of 6 items.
1. Organic products are still strong.
Although many years after the organic trend will be hot But that does not mean that this trend will decrease in 2019. Because of the health conscious consumers And more importantly, turning to pay more attention to the global environment, causing the organic trend to continue to heat continuously And not just the product body But also the packaging that needs to be environmentally friendly, which can be recycled or can not be a residue on the earth Therefore, in 2019, if wanting to make a brand to focus on modern consumers, do not forget to focus on organic matter.
2. Accelerate the development of new beauty innovations
The word "innovation" even sounds intangible. But customers will still give priority to buying beauty products from innovation It is an innovation that helps to see results faster and safer or with new features in the subject of texture. The color, the smell will create more excitement. More pleasant to buy For this reason, brand owners must choose products that have new innovations. Come to make a brand to help sell well.
3. Rare active, unique
Is common among products around the world that are rare Usually sell well because of high demand And most importantly, high prices too The same reason as beauty products that contain rare extracts and unique properties that are often in high demand and sell better than products made from ordinary active.
4. Series products to meet a wide range of consumers.
Present to accept the demand of the consumer variety. And from various groups Therefore, sometimes in 1 brand may have to issue more than 1 product to meet all needs. Which the product is a series is another strategy to support the trend of new products in 2019
5. A single bottle Beautiful in every situation
Even though the slow life of life is still strong, but must admit that living in the city is very difficult, except for slow, unintentional, such as a traffic jam, etc., leading to the trend of beauty products in 2019, 5th. That is, cosmetics that can nourish While protecting the skin at the same time Can be in one jar because as we know it That living in the city besides having to face the hot sun Also faced with many pollution that is ready to destroy the skin The need to apply the cream one by one for maintenance And protect it may cause too much time To have a cream that can do 2 things at the same time is the best answer for the most hustling life of the city.
6. The aroma indicates identity
The final trend that will be strong for the year 2019 is the cosmetic that has a distinctive smell. Which the smell here is not the only fragrance, but must be a scent that has a meaning such as the smell that makes you feel relaxed from the tired day Which is very suitable for Night Cream cosmetics or the mild scent of the extract, even if used to create a story together with Article 1, that is also organic and will make our beauty products more attractive Go up again
The final conclusion of the 2019 growing beauty market is still growing, certainly. Because the cosmetics are almost now becoming the fifth factor of our people Because everyone is different, to want to make themselves look good. Aging out as long as possible. Therefore, to get market share from the share market, it is considered an attractive investment ever. The opportunity to fail is very low.
And the more we know the trend ahead of its beauty this. Making products out of the market first will be an opportunity for us to get customers before anyone else, to profit before anyone.
But if any customer still hesitates that if doing the product, then it will not be marketed, then don't worry, because at Nimitmai Cosmetics, we have a free marketing course. For all customers Teaching from the beginning, setting prices To bring the brand to sell in Modern Trade, 7-11, EVEANDBOY, BOOTS, WATSONS etc. or export abroad And most importantly, online marketing There is a teaching.
Is equal to making a brand with a Nimitmai Cosmetics, and the chance to succeed is just reaching out.